Research and Analysis
What makes for successful Internet marketing? Competitor research and analysis. For your website to be found easily it has to rank well. The websites you see in the returned search results for a keyword or phrase that are above and below your website are your competitors.
What You Need to Know About Your Competitors
Once you have a list of competitors, you can begin to analyze their sites.
- Home Page
- Site Navigation
- Organization
- Headings and Titles
- Content
- Presentation
- Keywords
- Search Results
- Site Performance
- Link Popularity
Your Competitors Keywords and Phrases
Using special software, we analyze their primary pages building a list search keywords and phrases. We evaluate their performance and determine how they compare to other sites competing for the same terms. We then provide you with a list of search terms especially tailored for your site, in order of potential ranking performance on the various engines. In consultation with you, we revise and streamline the list to come up with the best search terms for your site.
An analysis of your competition will give you insight to what their visitors (your potential customers) are searching for and how they are searching (the keywords and phrases). Optimize the content on your website to help prevent sending visitors to your competitor’s site.
