Website Optimization

Why is Search Engine Optimization Important?

Search Engine Optimization (SEO) allows two different processes to merge together efficiently: how search engines work and how people search. To be competitive, you have to get this right!

Website SEO Strategies

1. SEO planning should occur prior to building the web site. Ideally, a site should be designed from the ground up with SEO strategies defined.

2. The coding, navigation and content has to be search engine friendly and compliant with Web Standards. Most improvements made to enhance usability will also improve organic search engine results by making it easier for search engine spiders to crawl or index the site.

3. The site should provide informative and useful content for your users. Search engine spiders crawl (index) a site in a manner similar to how a user would navigate your site.

4. Develop a long term marketing and maintenance plan. This is especially true in the first year. Search engine requirements are constantly changing and the site will need to be updated or it can have a negative effect on your ranking. Also, the content needs to remain current and up to date.

Search Engine Optimization tactics continue to change and grow increasingly complex due to the growth of the Internet and the abuse of web site submission standards. This process is not as simple as a “one time” submittal to the major search engines. To place high in the results for the selected keyword(s) or phrase(s) your site needs to be optimized, and to stay there you need an ongoing maintenance plan.

Search engine listings are constantly changing and therefore, your web placement position is subject to constant change. A strong placement today might erode over time for any number of reasons. Our search placement maintenance program will continually assess and tweak your listing to keep your site in its proper place, at the top of the results pages.

Search Engine Optimization for Existing Sites

Existing websites will need to be evaluated in order to develop a successful Search Engine Optimization plan. This review will include code compliance, search engine compatibility and content. The review will also include; link popularity and quality, browser compatibility, page load times, and current traffic statistics.

We then provide a detailed report with recommendations based on our findings. The report is included in our optimization program. It is also available as a stand-alone product.

Organic (Natural) Search Engine Optimization (SEO)

Organic (relevant content) search results are displayed "naturally"; unlike PPC (Pay Per Click) advertising.

 Consumers are moving away from printed media. According to numerous research studies, consumers are relying more on search engines like Google, Yahoo, and Bing to find products and services.

Depending on the amount of competition for a product or service, it can be difficult to get or maintain a top search listing. If you are not listed on the first or second page of the returned results, you can lose a lot of potential business.

Getting a top listing for an organic keyword phrase will bring free traffic to your website. This is where building highly relevant Landing Pages, rich with solid content, pays off.